If you are wondering what keywords your customers are typing into Google Search, Google Trends tells you! Look at this example below. You can monitor interest in your brand, compare it with interest in your competitors and track shifts in your industry view current trends to see if your marketing’s in line, take advantage of Trending Searches to expand your reach and follow rising trends to get a step ahead with your planning. Google Trends gives marketers a serious advantage. Its data goes back to 2004, so you can also see how trends have peaked and dropped, and it covers Web Search, Image Search, News Search, Google Shopping and YouTube Search. Google Trends is incredibly useful when you are planning the year ahead, giving you a huge advantage!īased on search queries, Google Trends lets you see what people want to know about, all across the world over time. This takes the guessing out of SEO, because you can see that your ideal customer is already searching for X, and you can give that to them now front and center. And it’s free! Google shares all of their data from Google Search, allowing you to compare keywords or industry words, to see what people actually search (and what they don’t). Contact us for a non-binding offer.Google Trends is possibly one of the best kept secret tools out there. We can assist you to optimize your online marketing efforts.
#Google trends keyword seo how to#
If you feel the same, please contact us for more tips on how to use Google Trends. We love chocolate and effective digital marketing. If you want to add multiple keywords or search terms, you can separate them with commas.
Once you are on the site, you can enter your keywords. You do not need a Google account to access Google Trends. The query can also be refined by selecting time period, category and type of search. To see if the trend is the same in a certain country, you can specify this in the menu under “Worldwide”. The graph shows you straight away that Swiss chocolate is more popular than British and Belgian chocolate. If you run a business that sells chocolate, it might be interesting to know what type of chocolate is most popular. With the help of Google Trends you can find out popular search terms per country or region. Not every region searches for the same products and the same search terms. Such information can help you choose the right time to run your campaigns. If we look at the period from December to February, we find that demand falls immediately after the holidays and Belgian and British chocolate is popular just before New Year’s Eve. You can use Google Trends to research keywords related to specific products, services and competitors. Looking at the last 12 months, you can see that in December 2019, there was a clear upward trend in searches for “Swiss chocolate”. Over time, you can see that chocolate is most popular in the days before Christmas. In Google Trends you can find out which search term is most frequently searched for in which time period. Google Trends not only gives you information about the current usage of your keywords but also for a certain period of time. For example, it might be a great idea to write a recipe for a chocolate roulade with Swiss chocolate. The UK market is your target market and you want to find out on Google Trends which content you can use to improve your rankings for the keyword “Swiss chocolate”.With the help of Google Trends you can collect ideas by taking a look at “Related queries”. Besides the well-known tools like the Google Ads Keyword Planner, keyword research using Google Trends is ideal. Google Trends Offers the Following Uses for Your Keyword Research:īefore you start with your SEO strategy, you should do keyword trend research.
#Google trends keyword seo free#
Are you looking for new ideas for your digital marketing strategy or your content marketing? Google Trends is ideal for this because the free tool not only helps you to search for keywords but also points out new trends.
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